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"The TAAP Data Capture application ensured that we collected our event data in an accurate, efficient and professional manner. The application enabled us to capture quality data, and we were able to respond to clients' requests immediately as inputting written enquiries and deciphering handwriting are now things of the past."
Steve Lang, Director, Motiv8

Collecting customer details

TAAP exhibiting at Service Management Expo

"As President of Freeman, a billion dollar privately held US corporation, I am involved with numerous mission critical issues, but none more important in my mind than the delivery of customer service. So when we were approached by Reed Exhibitions to partner with them and their UK supplier (TAAP), I was more than a little concerned. We quickly exposed our hundred largest customers to TAAP's product, as well as their service commitment to stand behind a flawless execution. Freeman was not disappointed and has now evolved TAAP's software into our own proprietary product which is now universally recognized as "a game changer" in the face to face business. None of this would have happened without TAAP's creativity, vision, and seamless execution from afar."
John O'Connell, President, Freeman

 


Data Capture at the British Motor Show

Exhibition management at Cannes

Data Capture PDA screen

“With a flexible approach to the line of questioning dependent on the event we are attending, and the real time delivery of leads and ability to report on the leads collected, TAAP software enables us to send highly targeted leads to our fulfilment house. This generates an immediate brochure delivery and the leads are sent to our dealer network for test drive booking as soon as they are collected, which results in an improved customer/prospect experience of the Kia brand.”
Kia Motors at British Motor Show 2008

"Reed Exhibition's floor manager used the new PDA device to resolve our service issue in half the time than a manual system would have taken. Thank you Reed!"
An exhibitor at a REED Exhibition

Marketing & Events

Marketing

TAAP provides mobile workforce solutions that aid data capture and field force automation, and are designed to improve business processes. TAAP Field Force and Data Capture can be applied successfully to any field marketing activity for lead capture, data capture, surveys, polls, audits, merchandising, and mystery shopping, to name but a few. Via a PDA/Handheld device, marketers can realise the benefits of using a mobile application to assist them in completing their tasks effectively.

We supply products to field marketing agencies, or to the marketing function within an organisation. Our mobile solutions assist in providing efficient services to you or your clients, so that information can be captured immediately, verified, processed and transferred without loss or mistake, and used instantly. Real-time updates enable any back office system to receive information directly, following submission from a handheld device.

TAAP applications can be used within the marketing arena for many purposes - a selection of these are:

  • Data capture and lead management at Roadshows/Exhibitions/Experiential marketing events/Festivals etc.
  • Surveys
  • Polls
  • Audits on goods for sale within the bricks-and-mortar retail environment
  • Merchandising information processing
  • Mystery shopping – filling in electronic forms for immediate submission and processing
  • Photographic records and direct annotation
  • Postcode/address verification

At an Event/Exhibition

For exhibitors or events organisers , TAAP Data Capture is an easy solution to use for lead capture whilst on a stand or on the move. It enables information to be filled in directly to the PDA/handheld device, which can then be verified if required, and details of potential customers can be sent back to the office instantly. Information can therefore be used immediately – available within 10 seconds of capture. There is no need to wait until your event staff return to the office to collate details and pursue leads.

TAAP applications can be used within Exhibitions, Events, and Conferences for the following purposes:

  • Lead capture
  • Marketing surveys
  • Exhibition management – to manage issues raised by exhibitors
  • Exhibition management – to ensure contractors are dealing with issues relevant to them
  • Exhibition control – the organiser has a real-time view of all outstanding issues at all times
  • Collection and delivery of equipment (including signature capture)
  • Photographic records – can be immediately sent for real-time visual reporting
  • Tracking visitor attendance, traffic flow, and time spent at particular stands
  • Product interest tracking

Our issue management software – TAAP Exman, ensures that all your exhibitors and contractors are attended to, by providing them with the ability to log any issues which need attention (via your floor staff’s handheld devices/PDAs), and to sort them out accordingly. Issues are categorised so that contractors only see the ones relating directly to them, and status updates ensure that new issues are highlighted, and urgent items are flagged.

Venue or "space" owners

TAAP’s VisitorSpace is an in-building positioning technology. It uses a network of TiPs (TAAP interaction Points) – small devices which reference pre-programmed data – to provide visitors with interactive maps of the ‘space’ they are visiting and associated information.

The data referenced by a TiP could relate to a specific exhibition stand for example, so if a visitor has downloaded the VisitorSpace application on their PDA, the exhibition stand’s TiP pops a message up on the visitor’s map, as they enter the proximity area. The message from the TiP could invite the visitor to enter a competition for example, or to visit the exhibitor’s stand to claim a special offer. It could even pop up an electronic form used for data capture, which the visitor could complete via their PDA.

Download the VisitorSpace data sheet for more information.

The application has huge potential to assist in the creation of more targeted leads for exhibitors, more innovative offers for visitors, and allows space owners to offer added value to clients.

The benefits

TAAP applications have many associated benefits, which include:

  • Elimination of paper processes, saving time and costs
  • Reduced time spent going back and forth - no need for workers to return to the office/central point of contact to deliver or collect information
  • Improved workflow - no bulk-processing of paperwork as all information is instantly submitted when it has been dealt with
  • Instantly send and receive information - time savings on waiting for issues to be reported and dealt with, job schedules, photographic evidence, etc.
  • Reduced administration - re-typing of information is eliminated, as is deciphering of illegible handwriting
  • No missing data - the application can include validation controls so that all required information must be completed
  • Vastly improved customer services - examples include: examples include: instant issue processing, no waiting for floor staff to report back on status, contractors receive information only related to their skill set, professional data input as forms guide the user to input correct data
  • Increased quality perception of brand – your processes will be extremely efficiently managed which in turn will show customers how professional your organisation is
  • Save time through pre-populated forms, which also include intelligent deductions from choices made
  • Minimal resistance from existing employees, as adoption of the technology is simple and requires little training
  • Analysis of exhibition effectiveness – data on traffic flow, visitor numbers, product interest etc. can be captured and analysed in a similar way to website visitor analysis, thus providing an accurate assessment of the effectiveness of events.
  • Improved employee morale through provision of systems which enable them to perform to their best abilities
  • Improved management reporting as data is updated in real-time so can therefore be reported upon directly (such as performance metrics, assets, audits, compliance etc.)

Examples of clients within the Marketing and Events sectors that have benefitted from TAAP applications

TAAP have a proven track record working with the world’s largest exhibition organiser – Reed Exhibitions – and also have a close partnership with Freeman – a leading provider of integrated services for face-to-face marketing and brand building events.

So, whether you’re an exhibition/events or conference organiser, a venue owner/manager, or a company using exhibitions and events to promote your services, don’t hesitate to contact us to see how we can help you realise the benefits of TAAP applications.