TiP stands for TAAP interaction Point. A ‘TiP’ is a small plastic device placed in a specific location to mark that particular point in “space”. They work as in-building proximity-aware devices but can also be used outdoors. When activated, the TiP provides a specific response to a user’s PDA/handheld device in the form of a pop-up message or electronic form. It does this by referencing pre-programmed data held on a server. TiPs is a technology service which can be applied to various mobile applications to provide rich data-enhanced experiences. For example, it can be used by exhibition "space" owners who wish to use a network of TiPs to create many different points in space (i.e. on each exhibition stand), and provide visitors with data relating to those stands which appears as messages or dynamic forms on their mobile device.
TiPs can be applied to any space - exhibition halls, stadiums, concert halls, train stations, shopping centres etc. so that any particular sub-divided area within that space can effectively be tagged by a TiP. This could be a news stand within a train station or a particular store within a shopping centre for example. The message or form which appears on the visitor's mobile handset is entirely decided by whoever wishes to use the TiP. Visitors would see the associated 'TiP' data only when they came into range of the TiP (the proximity range can be altered according to preference).
View a visual representation of how a TiP works.
If this sounds like the sort of technology you are looking for to provide your visitors with a data-enhanced experience, and wish to provide greater return on investment for your customers (exhibitors, shop owners, space hirers etc.) then please don't hesitate to contact us to see how TAAP can help you to use TiPs to your best advantage.
